Our Human Health Division maintains a "patient first, profits later" ideology. The organization is comprised of sales, marketing, market access, digital analytics and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide.
Our Marketing team are passionate about bringing our medicines and vaccines to our customers around the world. Through digital listening and patient analytics, we are able to understand our customers' needs and strive to provide solutions to meet them.
We are continually striving to improve the understanding of health care within the local community. Our site in 1100 Vienna (ICON Tower) is a strategic location for the distribution of our high quality and innovative health care products, as well as digitally integrated solutions for our patients and clients. To ensure sustainable company growth, we continually aim to offer attractive career opportunities for more than 170 employees at our Vienna site. In support of our existing team we are currently looking for:
Senior Brand and Customer Manager Vaccines (m/f/d)
Responsibilities
- Developing and executing comprehensive marketing strategies and campaigns that create awareness and activation for our HPV vaccine in public, while also working collaboratively with cross-functional teams to ensure that all marketing initiatives align with the company's goals and values
- Be responsible in developing and implementing omnichannel marketing campaigns (social media, OoH, online, influencer engagements) including creative and media plan concept in collaboration with the agencies and omnichannel/ campaign managers to engage with target audiences
- Manage budgets for marketing campaigns and measure their effectiveness (KPI tracking) using data analytics
- Monitor industry trends and foster healthcare consumer engagements through partnerships to adjust marketing strategies as needed
- Ensuring all activities are driven by highest ethical and compliance standards
Qualifications
- University Degree or above, preferably in business or marketing
- Deep expertise in marketing, especially in the Fast-Moving-Consumer-Good-Industry or pharma industry but with a focus on consumer marketing and a proven track record of successful marketing activities/ campaigns
- Knowledge of the overall Austrian healthcare system, in particular the vaccines business, and the role of the individual customer groups within the healthcare environment is a plusStrong understanding of digital marketing channels and platforms, including social media, email marketing, SEO, and content marketing as well as offline marketing
- Experience with key marketing metrics and tools and the ability to analyze and interpret marketing metrics to inform strategy
- Ability to understand & learn science and translate it into messages
- Strong MS Office (especially Excel and PowerPoint), Veeva Promomats expertise is a plus
- Strong project management skills and the ability to manage multiple projects simultaneously through agile working principles
- Outstanding communication skills - orally and written in German and English
We offer an attractive salary, outstanding social benefits and an exciting work environment with varied tasks in an international environment. The minimum annual salary for this position is EUR 59.200,-- and varies according to the qualifications and experience of the successful candidate. We are looking forward to receiving your application.
We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another's thinking and approach problems collectively. We are an equal opportunity employer, committed to fostering an inclusive and diverse workplace.